Home: News: 2005: Boyd News January 19, 2005

BOYD COFFEE COMPANY ANNOUNCES Hi-rev™ mocha cappuccino AS NEWEST ADDITION TO COFFEE HOUSE ROASTERS® LINE

Hi-Rev™ Mocha Completes Line of Hi-Rev Beverages

January 19, 2005

PORTLAND, Ore. – Jan. 19, 2005 – Boyd Coffee Company’s Coffee House Roasters brand announces the addition of Hi-Rev™ Mocha Cappuccino, a highly flavorful and caffeine-intense beverage, to its line of Hi-Rev™ beverages for the convenience store industry.  Hi-Rev Mocha Cappuccino, now available, offers nearly four times the caffeine per eight-ounce serving than the regular Coffee House Mocha Cappuccino.  The arrival of Hi-Rev Mocha Cappuccino marks the first highly caffeinated, hot cappuccino beverage from Coffee House Roasters, and completes the Hi-Rev line of high caffeine, bold flavor beverages.  Hi-Rev products offer convenience store operators a range of choices including coffee, retail coffee, and the Hi-Rev Mocha Freezer frozen beverage.

No Wimps Allowed™

In addition to Coffee House Roasters’ other Hi-Rev beverage offerings, the Hi-Rev Mocha Cappuccino is a highly caffeinated beverage that customers can enjoy without sacrificing taste. A blend of sweet, creamy mocha and rich, strong coffee, the Hi-Rev Mocha Cappuccino boasts 101 mg of caffeine per eight-ounce serving. This is nearly four times the caffeine of Coffee House Roasters’ regular Swiss Mocha Cappuccino which offers 27 mg of caffeine per serving. Hi-Rev Mocha Cappuccino also has a richer, more intense mocha flavor than its predecessor.

Hi-Rev Mocha Cappuccino is available in two-pound packs. One case yields 192 eight-ounce servings. For more information on Hi-Rev Mocha Cappuccino or other Hi-Rev beverages, contact a Boyd Coffee Company representative at 800-545-4077 or visit www.boyds.com

About Coffee House Roasters Hi-Rev™ Beverages

Coffee House Roasters offers a complete line of Hi-Rev beverages with more caffeine, including Hi-Rev coffee, Hi-Rev 12 ounce retail coffee, Hi-Rev Mocha Freezer and most recently the Hi-Rev Mocha Cappuccino. The Hi-Rev beverage line offers powerful flavors and ranges from coffee to hot and frozen beverages, as well as retail coffee for home use.

About Coffee House Roasters

Boyd Coffee Company’s Coffee House Roasters brand offers a variety of quality coffees that deliver authentic coffeehouse taste. Coffee House Roasters can boost incremental sales by offering a selection of blends designed to meet a wide variety of consumer preferences, roast levels and time-of-day coffee opportunities. Blends range from light, medium and dark, and feature a full line of premium flavored coffees. The Coffee House Roasters brand also provides powerful branding materials that bring a coffeehouse feel into any location.

About Boyd Coffee Company:

Boyd Coffee Company has been serving food service operations in the Pacific Northwest and beyond since 1900.  A privately-held company managed by the third and fourth generations of the Boyd family, Boyd Coffee Company provides specialty coffees, espresso, rare estate coffees, teas and related equipment for restaurants and other foodservice operations nationwide and abroad.  Boyd Coffee Company offers more than 650 coffee and food items, and is headquartered on a 30-acre site east of Portland, Ore.  Boyd Coffee Company’s Portland stores are located in the Pearl District at 404 NW 11th Ave., in the Cultural District at 1229 SW 10th Avenue and in The Roastery at 19730 NE Sandy Blvd.  For more information, recipes or to buy products visit: www.boyds.com.